Sponsored by INNkeeperUK — Run by Charlotte Poste & the vStaff Team
FBHLR Brand & Style Guide
House rules: shell strict · inside containers free · canonical file: BRANDBOOK.md
Colours
Paper #FFFFFF
backgrounds
backgrounds
Ink #0A0A0A
text, borders, buttons
text, borders, buttons
Signal #E4572E
primary CTAs
primary CTAs
Seafoam #A0D1CA
INNkeeperUK sponsor ONLY
INNkeeperUK sponsor ONLY
Muted #64748B
secondary text
secondary text
Pillar interior tints: Food #FDECE7 Beverage #FDF3E4 Hospitality #E4F2F1 Leisure #E9EFFD Retail #F2ECFD
Typography
Montserrat 800 — Display
MONTGOMERY 800 — H2 / UPPERCASE
BUTTON & LABEL — 700 UPPERCASE +0.08EM
Body 400 — sentence case. Expert but friendly. Trade-fluent UK English. Line height 1.5.
Buttons
Ink button Signal CTA Ghost button Light button
Badges
SPONSORED Premium NEW
Containers
Standard container — 2px ink border · radius 14px · shadow 6px 6px 0 ink
Hospitality tint container — interior tint allowed, frame strict
Rate card
| Tier | Price | Includes |
|---|---|---|
| Free | £0 | Profile, 1 category, A–Z, affiliate tracking |
| Signup | £10 one-off | Directory onboarding and listing setup |
| Directory | £120 / 1 year | One-year directory listing and verified profile |
| Ad unit | Price |
|---|---|
| Sponsored Slot | £350/mo |
| Category Takeover | £1,500/mo |
| Homepage Feature (max 3) | £2,500/mo |
| Newsletter Solo / Classified / Digest | £750 / £250 / £600 |
Affiliate tracking
Every supplier profile gets a referral link through /go/{slug}/, appending ?ref=fbhlr&utm_source=fbhlr&utm_medium=directory and beaconing https://www.fbhlr.com/api/click/{slug}. Buyers always see the disclosure. All suppliers are affiliates.